Groups are not the place for a hard sell of your product, but rather to establish trust with the group members through contributing insights and expecting nothing in return. Contribute where appropriate – once you’ve established some rapport in the community as someone who engages with likes and comments, its time to contribute with value-add posts and commentary to the discussions between members.Ensure you “like” those posts this is a great first step to getting your name recognized in the group community. You can learn alot about your ideal community from the questions they ask in a group, and from the answers and solutions they provide each other. Listen before you post – once you find groups that have engaged members who contribute to a 2-way dialogue, ensure you spend time being the “fly on the wall” and listening in on what they are discussing.If you sell paper clips to administrative professionals, spend time in groups where the admins are hanging out, in addition to the groups that teach you how to sell more paper clips. While some groups may speak to your passions and interests, ensure you also spend time in groups where your ideal community is hanging out. The key to engaging in LinkedIn groups is to ensure you’re spending your time in the right place. Engage in the right groups – there are a plethora of LinkedIn groups, for every industry and talent.But before you start sprinkling content throughout these Groups, let’s set a few ground rules: Once you’ve found the right Group to engage in, it’s time to get involved. How to Use LinkedIn Groups to Attract Your Ideal Client You can also create a new group focused on a specific topic or industry. You can find groups to join by searching at the top of your homepage or viewing the groups you’ve already joined.
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